Institutions and organisations involved in Australian education and training have been given the opportunity to benefit from the brand through use of the logo in their own promotional materials. The Study in Australia brand can now be seen by international students in countries around the world thanks to the extensive use of the brand by Australian institutions and organisations, and through Australian Government promotions across the AEI and Austrade offshore network.
Eligible institutions and organisations can apply for a licence to use the Study in Australia logo. The license to use the logo is free of charge, however, institutions must still meet the eligibility criteria (pdf - 16kb) and adhere to the logo guidelines in order to maintain the strength and integrity of the brand.
AEI is currently undertaking research to guide the evolution of the existing logo to incorporate new modes of delivery including online and offshore study.
Examples of use of the brand can be seen below:
Industry Use of the Brand
Over 300 institutions and organisations have been granted a licence to use the Study in Australia logo since its launch in December 2002. This support and use of the logo has contributed to the strong international presence that the Study in Australia brand is now experiencing. Potential international students have seen the Study in Australia brand on buses and trains, in magazines, and at education expos and exhibitions.The following images are examples of how the brand is being used by institutions and organisations.
Study Queensland (pdf - 286kb)
University of Ballarat (pdf - 353kb)
Macquarie University (pdf - 190kb)
Gordon Institute of TAFE (pdf - 509kb)
Charles Darwin University (pdf - 118kb)
AEI Offshore Use of the Brand
AEI’s offshore network has produced a range of promotional materials for various purposes. The following images are examples of how the brand is being used overseas.
Malaysia – Outdoor Display (pdf - 59kb)
Singapore – Education Exhibition (pdf - 40kb)
Taiwan – Subway Advertisement (pdf - 88kb)
Brazil – Education Fair (pdf - 127kb)
Indonesia – Promotional Brochure (pdf - 128kb)
Korea – Subway Advertisement (pdf - 76kb)
Hong Kong – Trade Expo (pdf - 46kb)
AEI National Office Use of the Brand
AEI’s National Office in Australia has produced a range of promotional materials in the brand which have been distributed around the world for use in Australian Education Centre’s, student fairs, exhibitions, seminars and more. They are also available for purchase in packages or individually, and can be ordered through the Promotional Materials Shopfront. The following are examples of the logo and promotional materials.
The brand has also been applied to the official Australian Government website for international students, http://www.studyinaustralia.gov.au/ The site has experienced a steady increase in visits since its launch, reaching almost 109,000 visits during the month of March 2004 from students in countries around the world. The website provides fast and easy access to impartial and reliable information and referral services relating to Australian education and training.
Contact
For further informaiton, please contact:
Study in Australia Brand Manager
International Promotions & Communication Unit
Australian Education International
Loc 430
GPO Box 9880
Canberra ACT 2601
AUSTRALIA